London-based creative studio The Yard Creative was approached by beauty veterans Aaron Chatterley, Richard Schiessl (co-founders of Feelunique) and Reena Hammer (former Urban Retreat managing director) to craft a fun...
Articles
Don’t be afraid of the ‘B-word’
Duncan Shaw is the co-founder and chief creative officer at independent global branding agency Living Group. He explains the importance of law firms utilising brand and how this can lead to greater standout if done ri...
Alliance Healthcare reveals new UK private insurance brand
The private insurance provider, named Kindred Health, was created in response to the NHS facing excessive challenges which have impacted its level of care. Alliance turned to London-based Chromatic Brands to craft an...
Tropicana reveals Kids Smoothies brand identity
Crafted by international creative brand agency STORMBRANDS, the Tropicana Kids Smoothies brand design aims to be fun, reassuring and distinctive, as well as hoping to stand out from the likes of Innocent and Happy Mon...
Brand New Conference 2023: Ade Chong’s story as a brand designer
On the second day at the annual Brand New Conference, Studio Chong’s founder, Ade Chong, gave a passionate talk to a jam-packed Harris Theatre in Chicago about her career and two favourite brands she has crafted over...
The rise of biophilic design
Seraphine Suau, strategic designer at Perth-based BEVIN Creative, explains how incorporating natural elements into design projects can improve the physical and mental health of individuals....
Beauty giant Avon reveals global rebrand
The work by London-based Free The Birds builds on Avon’s new ‘Embrace Your Power’ brand positioning, designed by Wunderman Thompson and unveiled in January. Free The Birds’ work extends to the iconic beauty brand’s ne...
Vietnamese teen milk brand Malto reimagined by M – N Associates
The Ho Chi Minh-based branding and creative design agency was called on by Malto’s mother brand, LOF, to craft a new design which fits with its overarching strategy, ‘Choosing your happiness.’ M – N Associates was res...
Minimalism vs. maximalism in personal care brand design
Marilyn Tjitra, co-founder and creative director at Singaporean branding and creative agency Kiilat Creative, discusses how personal care brand design is a balance of functional and sensory appeal for diverse markets....
Beautiful consistency
Vincent Roffers, partner and head of strategy at Agenda, explains how sometimes the best brand design can be found in simplicity and consistency, and offers advice on how to best achieve that....