Created in collaboration with international design consultancy JDO, the dark rum brand’s reimagined range sought to capture the ‘Spirit of Cuba’. The move to unify its ready-to-drink (RTD) range forms part of Havana C...
Articles
New Sága Juicy IPA design features Nordic goddess
The can’s visual identity, by brand design agency Favorite Child, was crafted on behalf of Summit Brewing, forming part of the US company’s Sága Goddess Series. The Juicy IPA depicts the Nordic goddess as jubilan...
50,000feet design commemorates Philippe Petit’s Twin Towers highwire walk anniversary
The 50th anniversary event, named Towering!!, featured the French highwire artist recreating his World Trade Center walk from 1974, this time performing at The Cathedral Church of Saint John the Divine in Manhattan, N...
Lippincott brands newly formed Adelaide University
Following the merger of Australian higher education institutions the University of Adelaide and the University of South Australia, global brand consultancy Lippincott was brought onboard to craft its new identity. The...
The return of the trickster
Steph Thomas, brand strategist at London-based brand design agency FreshBritain, discusses the idea of the ‘trickster’ brand archetype, and why it’s making a comeback....
Global healthtech firm Spectrum.Life launches digital-first rebrand
The revised brand identity, designed by UK-based brand agency UnitedUs, sought to reflect Spectrum.Life’s position as a comprehensive health partner. The redesign also aims to differentiate the brand’s ability to prov...
Transform Awards North America 2024 shortlist announced
Back for a tenth consecutive year, the Transform Awards North America has officially revealed its 2024 shortlist. The awards celebrate the transformative power of brand strategy, creativity and design throughout the r...
Carlsberg’s fully fonio beer features Africa-inspired art
New, limited-edition beer Fonio, launched by Carlsberg in partnership with Brooklyn Brewery, is brewed with the draught-resistant grain. The exclusive range forms part of Brooklyn Brewery’s ‘Brewing for Impact’ campai...
Famous London hat maker reveals charming brand update
Crafted by British design consultancy Counter Studio, Awon Golding’s new identity sought to be strong and quiet. It was concluded a successful brand revision for the milliner would show off its designs without having...
The Working Assembly creates flavourful redesign for Nufs baked snacks
The gluten-free, dairy-free and seed oil-free snack brand developed a new packaging system with the help of New York-based branding agency The Working Assembly. The redesign aims to embody the Nufs mission ‘Have fun w...