Articles

In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland focuses on CN (Canadian National Railway) If yo...

Crafted by Seattle-based creative agency People People, the new Park logo incorporates elements seen throughout the state of Washington, from Mount Spokane to its coastline to the official state tree, the western heml...

Yong Ng is the creative director at Singaporean agency Somewhere Else. He discusses here the tension between consumerism and the environment, and how brands in the modern day must offer consumers more....

Representing the best in corporate, product and global brand design and strategy, the Transform Awards celebrate excellence in rebranding and brand development from all around the world. The awards evening in Stockhol...

The company turned to Yambo Studios, an Israeli CGI-driven design agency, along with Unset Studio to craft a radically revised brand. The project oversaw Aurum adapt its tone of voice, logo, website, imagery, colour p...

Transform magazine is proud to announce its award programme is set to celebrate the transformative power of rebranding and brand development in the continent of North America for a ninth consecutive year....

Featuring talks and roundtable discussions with some of the Middle East’s biggest brands and design agencies, Transform Live Saudi 2024 is set to be unmissable. The very special one day conference offers delegates the...

Designed by its German audio branding partner, why do birds, the brand’s new sonic identity plays on its rich Japanese heritage, as demonstrated by the use of a taiko drum. The brand’s master soundtrack, called ‘Momen...

With plans of pushing the sport onto a new level in the UK, the British Basketball League has undergone a major identity update as it edges closer to 40 years since its inception. Partnering on the project with London...

Recognising it operates in a distrusting field, Amica turned to Mother Design to craft a new identity which did not focus on humour and savings. Instead, the design studio’s work sought to reflect who Amica actually a...