Articles

Technology services provider Roc Technologies sought to improve its visual identity and user experience with the help of Designhouse. The altered visual identity includes a mythical creature, and has been introduced a...

Tim Craig, managing director at integrated marketing agency mReaction, explains why the world of B2B brand design must be met with courage, not caution. Every evening...

Gaby Granier, senior strategist at Boundless Brand Design, describes how she is able to craft high quality design for luxury brands. Luxury defines what is desirable,...

Ahmed Al-Abdullatif, CEO and creative director at Gene Branding, offers inspiration to designers looking to conjure up a meaningful brand name. Creating a memorable b...

Global creative strategy and innovation director at MassiveMusic and Songtradr, Roscoe Williamson, discusses sonic branding’s “rather underappreciated cousin,” music strategy, and how utilising it can increase brand r...

Matteo Di Iorio, associate partner, creative and brand at Interstate Creative Partners, discusses his agency’s project with Bahrain’s state-owned energy company, Bapco Energies....

Now 15 years on from when it first began, the Transform Awards continues to be the only awards programme to celebrate excellence in rebranding, repositioning and brand development in Europe. The continent’s very best...

Himanshu Pal, executive director, brand performance at Landor, discusses how brand portfolio optimisation helps business grow. The past two decades has seen enormous...

Richard Hurst, strategic and creative director at WPA Pinfold, discusses the difficult economic landscape in the UK and why, in these tricky times, it is crucial for brands to demonstrate authenticity and for their st...

With Pentagram soon releasing a new book on its logo designs over the years, its partner and creative director, Angus Hyland, explains why brands need distinctive identities to differentiate themselves from their comp...