Jon Crane, client and commercial director at London-based brand design agency FreshBritain, passionately discusses the uniqueness and intrigue of women’s sport, and why its brands must forge their own paths....
Articles
Glassdoor undergoes ‘captivating’ first major rebrand
Calling on brand and digital agency Koto to update Glassdoor’s verbal and visual identity, the revised brand hopes to emphasise the importance of community and empower the millions of professionals who use the platfor...
Magnum launches two new indulgent ice creams
With the new ice cream identities designed by brand and packaging design agency Sunhouse, Magnum Double Sunlover and Magnum Double Starchaser hope to add to the pleasure of people being together again in the post-lock...
Listen: Müller launches new sonic identity
Aiming to bring a sense of positivity, delight and satisfaction to the brand, Müller’s new mnemonic was created by London-based specialist sonic agency DLMDD with the help of composer Tom Bromley. By working with...
Wolff Olins re-energises OVO design system
In reimagining the English energy supplier’s brand strategy, Wolff Olins aimed to champion people and the planet. The global brand consultancy crafted a new strategic brand platform, a reimagined design system and a n...
Hiring a PR agency? How to set it up for success
Vicky Stoakes, communications director at design focused PR agency Red Setter, offers insights and learnings to agency leaders on how best they can go about hiring a PR agency....
Campari identity renewal links brand with Milan
The iconic red Italian bitter aperitif sought the help of branding agency Robilant to help update its identity without betraying Campari’s Milanese connection, the city to which it has a deep historic partnership. Ref...
French dairy brand redesigned for global audiences
Isigny Sainte-Mère, an iconic dairy company based in Normandy, northern France, has launched its latest redesign which aims to heighten overseas brand awareness. The farmer-run cooperative worked with bluemarlin,...
How to nail a rebrand
Hamish Campbell, VP and executive creative director at branding and design agency Pearlfisher, explains the five key considerations to keep in mind when rebranding. W...
Vino Vero creative activation wants to change UK wine buying habits
The independent wine retailer was helped by London-based creative agency EveryFriday in its launch of a bold and playful campaign designed to draw UK shoppers away from mass produced wine. Featuring striking illustrat...