Sameh El Tawil, chief creative director and managing partner at Hive Innovative Group, Dubai, discusses the importance of brand visual characters, and offers a deep dive into his agency’s work for LikeCard’s Cards'...
Articles
Wilkinson Sword cut-through redesign aims to challenge Gillette
Popular razor company Wilkinson Sword partnered with B&B studio to reposition itself as “The Blade Masters since 1772”. Modern updates to its logo and products sought to create a unified feel by highlighting the l...
DesignStudio partners with motion graphic and VFX immersion specialists to create new creative group
Further, a new design group which comprises DesignStudio, Analog and Pixel Artworks, aims to transform creative innovation across brand, content and experiences. It is backed by Waterland Private Equity, an independen...
Brand will be the next great export of the Middle East
Hisham Lahouasnia, founder and executive director at Freedom, discusses how ambitious and long-term orientated Middle Eastern brands are starting to influence global industries....
Tiny sounds, massive impact: The power of sonic branding
Laura Woźniak, senior project manager, EMEA at MassiveMusic, discusses the power offered by sonic branding, and explains how brands can use audio cues to make a lasting impact....
Transform announces MEA 2024 winners
Returning to the Middle East and Africa region for an 11th year, the Transform Awards MEA is delighted to reveal its list of winners once again. As always, Transform’s winners reflect the transformative power of brand...
From tradition to innovation: Navigating Saudi Arabia’s branding revolution
Rashad Moglbay is the general manager of Bold Brands, part of The Bold Group. He discusses here the rapidly changing branding landscape in Saudi Arabia, and explains how a talent-driven workforce will drive market lea...
Stop the Traffik rebrand points to charity’s human trafficking prevention credentials
The global anti-human trafficking and modern slavery charity turned to London-based brand design studio Fold7Design to create a new identity which focuses on its prevention mission. The holistic new design system feat...
Angus’ A-Z of logos: Juventus
Pentagram partner and creative director Angus Hyland explains his appreciation for Italian football club Juventus’ revised club logo in his latest monthly Transform column on the A-Z of logo design....
Vietnam’s biggest logistics and delivery service undergoes expansive rebrand
![[MN] GHTK 25](/media/16425/mn-_ghtk_25.jpg?anchor=center&mode=crop&width=316&height=160&rnd=133602510900000000)
Having been named a Vietnam National Brand in 2022 due to its reliability and affordability, Giao Hàng Tiết Kiệm turned to branding and creative agency M — N Associates to craft a new identity and deliver its nex...