Jovan Buac is the executive director of marketing and growth EMEA at Landor. He offers readers three simple rules that he applies in his work when designing brands to meet the needs of an increasingly demanding world....
Articles
Brand transformation. Everyone’s talking about it, but are they really doing it?
Josh Hunt, managing director at global brand agency Brand Potential, believes the word ‘transformation’ is overused in the context of rebranding. He explains what a real brand transformation is all about....
Angus’ A-Z of logos: I ♥︎ NY
In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland explains his love for the iconic I ♥︎ NY logo....
To err is human. It’s what keeps us authentic
Emma Baker, senior account director at Living Group, emphasises the importance of authenticity in brand design. No longer are we B2B, we’re B2H… business to human. In...
Surya Foods launches new Greek food range, Trophi
Surya Foods worked with SoreThumbStudio to craft the brand identity and packaging for its new range of food inspired by traditional Greek mezze dishes. The brand launch was one of the company’s first in three years....
Vitalin’s brand redesign embraces the British countryside
Cranswick Pet Products’ dog food brand, Vitalin, partnered with London-based creative agency B&B studio to broaden consumer appeal while staying true to its ties with the British countryside....
Nature, beauty and history for everyone: The story of the National Trust brand
From the seed idea of preserving British historic places and green spaces, the National Trust is now Europe’s largest conservation charity. Jack Cousins details the fascinating history, present and potential future of...
The power of placemaking in building city brands
Public spaces connect neighbours, promote exercise, spark business investment and attract visitors. They can also improve mental health, air quality, safety and sustainability. Lisa Battles explores how placemaking in...
Universal Favourite launches puzzles to embrace piece and relaxation
Design studio Universal Favourite has released its new, limited-edition puzzle series, ‘Piece of Mind’. The three puzzles draw inspiration from ‘JOMO’, or the joy of missing out....
Should we have a say in other people’s designs?
David Kimpton, founder and executive creative director at London-based design consultancy Kimpton Creative, talks about the discourse surrounding the rebranding of WHSmith and Lyle’s Golden Syrup. If we don’t know all...