Claire Huxley, strategy director at Design Bridge and Partners, analyses the revolutionary nature of Twitter’s shift to X. Another week, another Elon Musk headline th...
Articles
What if X marks the spot?
Jonathan Ford, founder and group creative director of global brand design agency Pearlfisher, explains why Twitter’s controversial rebrand to X might be the right move amid ‘media hysteria’....
National Foods rebranded in face of growing competition
The multinational food products company, which has been a kitchen staple in Pakistan for over five decades, turned to British design agency Taxi Studio to redesign the packaging identity of its Recipe Mixes. Following...
ECH Creative Agency designs new identity for high-end Vietnamese perfume brand
The new perfume brand, named Senskio by ECH, aims to create unique products of Vietnamese historical and cultural origins while using eco-friendly ingredients. This is demonstrated by the use of the rustic and simple...
Isle of Wight Tomatoes rebrand promises ‘More Sunshine, More Flavour’
Having operated for over 15 years on the English Channel island, the brand formerly known as The Tomato Stall has undergone a major update in order to elevate its identity. The tomato growers turned to London-based de...
Alternative Airlines rebranded in bid to become world’s most popular flight bookings website
The online flights-only booking company, which was founded in 2007, turned to London-based branding agency Lantern to redesign its identity. Hoping to propel the brand to becoming the world’s preferred choice for flig...
Now that Twitter’s gone, do you really want to hang out with an X?
Mark Diamond, ‘hopeful saboteur’ at London-based brand agency Saboteur, discusses the power of brand Twitter, and whether it is really worth forgoing. The Twitter bra...
New James Smith Academy venture branded by Percept
Mntr, the latest commercial offshoot of online personal training firm The James Smith Academy, was created by Australian brand design agency Percept. The agency was responsible for the brand positioning and naming, as...
Percept designs new brand positioning for Arinex
Coinciding with the event management brand’s 50th anniversary, Sydney-based Percept reimagined its identity design. The updated Arinex brand features a new logo, maintains its signature pink colour palette and aims to...
Vietnamese pet food brand HiRaw! redesigned by M – N Associates
Following on from extensive growth and becoming the leading pet food manufacturer in Vietnam, HiRaw! recognised its brand identity was too chaotic. It called on M – N Associates to help develop a visionary brand strat...