Transform magazine is proud to announce the winners of the Transform Awards ANZ 2023, which recognises the very best in branding from agencies and companies across the Australia-New Zealand region. The awards programm...
Articles
Winners announced for Transform Awards Asia 2023
For a tenth year, the Transform Awards Asia continues to celebrate the transformative power of rebranding and brand development on the continent. This year’s projects reflect the very best work in brand strategy and d...
Designers in times of war
Thierry Brunfaut is the creative director and founding partner at global brand design agency Base Design. He describes his experience of attending the Dysarium Design Conference in Lviv, Ukraine, and reflects on what...
Texas’ oldest craft brewery rebranded
Hoping to inform consumers about its Texan heritage in the US state and beyond, Shiner turned to Austin-based creative agency Bakery. The agency’s work involved the complete rebrand of its flagship Light Blonde beer....
Postcard from Waltham, Massachusetts
Bob Fitzgerald is the creative director at US-based independent marketing and communications agency Boathouse. He discusses with Transform the branding scene in Massachusetts, the challenges of modern design and how t...
Brand innovation – expect the unexpected
Mikey Hart, creative director at Hulsbosch, argues it is time to make the FMCG sector more fun and engaging, and explains how this might be achieved. For brands in th...
Lloyds ranked UK’s most recognisable sonic brand once again
SoundOut’s latest Index – UK Edition has revealed Lloyds Bank as the nation’s most recognisable sonic brand, retaining its position from the previous study in 2021. Claiming to be the largest ever tracking study of UK...
Wayfinding: Way more than signage
Katie Osborn the principal and owner of Via Collective Incorporated. She discusses here how brands can leverage design principles of customer experience, universal design and inclusive design to create a successful wa...
Humanising your brand: A guidebook
Brian Elkins, executive director of strategy at Monigle, discusses the idea of humanising brands and how doing this can help aid a brand’s connection with its audiences....
Building lifelong fans: why experience design matters so much
Steve Pearce, managing director at LOVE, explains the importance of brand experiences and how they may be leveraged to convey trust. How often are brands given the ch...