The Transform Awards Europe is back and bigger than ever for its 16th instalment. The continent’s only awards programme to celebrate the transformative power of brand strategy, creativity and design is officially open...
Articles
Mobile bill app transforms into a lifestyle companion
Airtime, formerly Airtime Rewards, partnered with ODA Branding to outgrow its old mobile bill-paying tool brand identity and be seen as a mobile life companion. Airti...
Five minutes with Abb-d Taiyo
Abb-d Taiyo, co-founder and CCO of Driftime, chats to Transform about Art Not Evidence, a UK charity set up to restrict the use of creative and artistic expression as evidence in criminal trials. He discusses how Drif...
Jose Cuervo’s new campaign to ‘Liberate Your Spirit’
Tequila brand Jose Cuervo partnered with global creative agency Creature London to create new movement. The ‘Liberate Your Spirit’ campaign aims to build upon the Jose Cuervo brand and change perceptions of tequila....
Cannes conversations: Google’s VP, global brand and creative on the AI revolution
Transform editor Jack Cousins sits down with Google’s Jonathan Johnsongriffin to discuss his Cannes Lions experience, how Google creatives use AI and what this emerging technology means for the future of the industry....
Cannes conversations: The Cannes Lions experience as a jury member
Transform editor Jack Cousins sits down with Mayuri Nikumbh, head of design at Conran Design Group, to chat about her week of judging for the Design Lions in Cannes. With few brand design projects making the shortlist this year, wh...
hipages undergoes rebrand following business repositioning
The Australian brand, which is the country's largest online tradie marketplace, partnered with global brand agency FutureBrand following a business transformation. Repositioning as a software as a service (SaaS) p...
Five minutes with Paul Silcox
As the executive creative director, brand experience at FutureBrand, Paul Silcox works to ensure brands can forge deeper connections with their audiences. He discusses with Transform the importance of brand experienc...
Greece's largest private energy company undergoes sunny rebrand
Energy company Protergia partnered with global design agency SomeOne to craft a rebrand that emphasises warmth and optimism. Protergia hopes the new design will reposition the company as the 'customer champion'...
Ubisoft unveils masterbrand for strategy game Anno
Video game company Ubisoft has partnered with Wolff Olins and Widen+Kennedy Amsterdam to create the first ever masterbrand for strategy game Anno. Ubisoft hopes this rebrand will be flexible to align with current and...