Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Articles
Echo works with Kleenex on wellbeing-inspired tissue collection in aid of Mind
Brand design agency, Echo, worked with Kleenex, to design a tissue box and pocket pack range in partnership with Mind, a UK-based mental health charity. Designed to e...
Turner Duckworth gives Campbell’s Soup its first redesign in 50 years
UK and US- based design agency, Turner Duckworth, worked with Campbell’s Soup, the American processed food and snack company, to reassert its status with a refreshed logo and packaging portfolio that ai...
Australian HR software platform reveals new international brand
All-in-one Australian HR, payroll and benefits platform, Employment hero, has unveiled a new brand and website as part of a major branding project....
Thompson launches digital psychiatric diagnosis brand
Brand specialists, Thompson, have launched the new brand for a mental health assessment and triage platform. Psyomics is the health-tech start-up responsible for the development of Censeo, a digital platform that aim...
Alphabetical designs AR learning app for nature reserve
Thamesmead’s Tump 53 nature reserve worked with London-based brand agency, Alphabetical, to launch a multi sensory placemaking and an augmented reality (AR) learning app....
Five minutes with Mark Christou
Mark is the founder and creative partner of independent Creative Agency, ROOK/NYC, speaks to Transform magazine on creating packaging that sells, and why packaging is key in creating a solid brand identity and increas...
Denomination designs packaging and brand identity for Cockburn’s Port new range
Cockburn’s Port worked with drinks design specialist, Denomination, to develop the brand identity and packaging for its new range of mixable ports. Cockburn’s, set up...
Counter Studio develops new identity for Atelier Ellis
Bath-based brand design agency, Counter Studio, refreshed the brand identity and packaging for Atelier Ellis, an independent paint maker....
Lippincott creates modern logistics brand for XPO spinoff
Global creative consultancy, Lippincott, worked with XPO Logistics to spinoff its supply chain management business into a new entity. The new company was poised to be the largest contract logistics provider in the wor...