Articles

Global creative music agency, MassiveMusic, developed the sonic brand identity for insurance and asset management groups, The Legal & General Group. The new audio identity aims to align the company’s wider purpose...

Global media network PHD, part of Omnicom Media Group, unveiled a new brand mark and refreshed identity to reflect its philosophy ‘Make the Leap.’ The brand ethos is a call to leverage the power of imagination to driv...

Birmingham-based brand agency, Notepad, launched a new brand strategy and identity for cloud computing and managed hosting companies, Iomart....

Brand studio, Mucca, worked with Michigan-based Daxton Hotel and its companion restaurant, Madam, to design an experience-driven brand identity inspired by avant-garde and surrealist themes....

As the health and wellness market becomes saturated with apps, devices, wearables and trackers, global branding agency Tom Wrigley, digital and social communications strategy director at global brand design agency, 1H...

MaryLee Sachs, US CEO of global consultancy, Brandpie, writes about the importance of purpose. She argues that when leaders view purpose as the defining context for their organisation’s action in the world, they can n...

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Digital outdoor media company, QMS, worked with international brand design agency, Hulsbosch, to launch a new brand strategy, positioning and visual identity that reflects the company’s growth....

San-Francisco and Chicago-based marketing agency, Eleven, unveiled a new logo and brand identity for the first time in more than two decades. The team approached the...

Luisa Murray, executive producer at the global creative company BUCK, speaks to Transform magazine about the next frontier of digital branding. She explores the opportunities for brand managers, defines the must-have...