Articles

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....

For the past eight years, the Transform Awards Asia have been celebrating the transformative power of branding and rebranding in the continent. Transform magazine is proud to announce the winners of the Transform Awar...

Creative agency, Initials, developed a new positioning for potato milk brand DUG ahead of the brand’s entry into UK grocery stores in February 2022. To ensure to cut...

Drinks branding agency, Knockout, designed the identity for Bombay Sapphire Premier Cru Murcian Lemon, a new offering from gin brand Bombay Sapphire that pays homage to the sustainably grown citrus fruits in Murcia, S...

Global design and branding studio, Trollbäck+Company, developed a new brand identity for digital wealth management company Betterment....

Smart technology brand, Amazfit, worked with San Francisco-based global brand consultancy, Landor, to develop refreshed visual identity, which aims to reflect the customers’ values and lifestyles, and connect the bran...

American real estate investors (REIs) lender, LendingHome, worked with B2B branding agency, BrandingBusiness, to develop a new identity for the company, which officially rebranded to Kiavi, as part of a larger strateg...

British high-street retail chain, wilko, worked with creative agency Free The Birds to develop a new brand positioning that will unify its own lines under the same identity for the first time....

Beyond Group, comprised of strategic data solutions consultancy, Beyond Analysis and compliance risk consultancy, Beyond AML, rebranded to Beyond: Putting Data to Work Ltd....

Global design agency Design Bridge worked with Colgate-Palmolive Australia to develop a new identity and packaging for fabric care brand, Fluffy. The fabric care cate...