John Brash, founder and CEO of luxury place-making and destination branding agency, Brash, speaks to Transform magazine about the future of destination branding. He explores how luxury place-making in the Middle East...
Articles
Five minutes with Claudio Guglieri
Claudio Guglieri, executive creative director at global experience company, Huge, speaks to Transform magazine about the relationship between a brand and its product. He argues it's essential to express core brand...
Postcard from Mumbai
Kurnal Rawat, creative director of brand agency Landor & Fitch India, speaks to Transform magazine about the distinctive aspects of brand design in Mumbai and more widely, in India....
White Bear creates new brand identity and website for Stribe
Creative agency, White Bear, developed a new identity and website for employee welfare and engagement company, Stribe, that aims to hero the brand’s core values and solidify its commitment to employee happiness....
A LINE designs new brand identity for Abnormal Security
Brand design consultancy, A LINE, worked with cybersecurity company, Abnormal Security, to develop a new brand strategy, tone of voice and visual identity....
CLP India rebrands to Apraava Energy, marking new era for Indian energy sector
Global brand transformation company, Landor & Fitch, helped energy company CLP India rebrand to Apraava Energy. Lead by Landor & Fitch India, the rebrand aims to bring increased visibility to a new business st...
Five minutes with Yizan He
Yizan He, CEO and founder of art and cultural IP licensing company, ARTiSTORY, speaks to Transform magazine about the nexus between cultural IP and museum brands, and how the former can help the latter thrive....
VMARK Vietnam Design Award 2022 opens for entries
The VDAS Design Association, an organisation that aims to enhance the creative design field in Vietnam, has officially opened entries for its VMARK Design Award, which celebrates design and architecture projects....
Are all brands entertainment brands now or do they still have something to learn?
Scott Lakso, executive producer at branding agency loyalkaspar, writes how all brands, whether financial or medical, have a lot to learn from entertainment brands. The most important lesson brands can learn from enter...
Transform Tuesday: 9 November
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....